New from TypographyShop.

Counter is a new theme full of meaning far beyond the typographic.

Some designers and all most designers aren't familiar with the term "Counter," which among the many terms in typographic anatomy is perhaps the simplest to explain as any fully enclosed space within a letterform. Uppercase A, B, D, O, P, Q, R and lower case a, b, d, e, g, o, p, q and the numbers 4, 6, 8, 9 and 0 all contain counters. And let's not forget the & ampersand.

Or as i said to a type challenged friend, it's the hole in the letter.

Set in Futura Bold, a geometric typeface designed in 1927 by Paul Renner for the Bauer Type Foundry. Printed in grey and white on a on a fine cotton jersey black t-shirt.

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