We're celebrating the life and work of George Lois on the occasion of Phaidon's publication of his new book "Damn Good Advice (for people with talent!) You can order it here.
"The Creative Act, the defeat of habit by originality, overcomes everything." reads commandment #2 in our Ten Commandments of George Lois line.
This was the first quotation George suggested and is one of his most celebrated statements.
A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.
Set in Helvetica Neue Bold Condensed 77 and printed in white and grey on a fine cotton jersey t-Shirt.
Also available as a 15 oz. tall coffee mug. Have a daily dose of inspiration with your coffee.
Helvetica and Helvetica Neue are trademarks of Monotype Imaging. Buy them at Fonts.com.
Please note we are out of some sizes and styles. Sign up to be notified when we reprint.