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The creative act, the defeat of habit by originality overcomes everything.  George Lois.
George Lois and his mug.

George Lois sporting our Helvetica hoodie, which he says he wears day and night, sipping from our mug emblazoned with his words: "The creative act, the defeat of habit by originality, overcomes everything."

Photographed by his son Luke Lois in New York on March 6th, 2012.

©2012 Luke Lois/Good Karma Creative

Send us your photos, show off your stuff. We love to see our shirts - and now mugs - in the field. Send your photos to photos@typographyshop.com Tell us a bit about yourself and what you'd like us to link to.

The Creative Act.

MEN'S T-SHIRT
ON SALE!

Save $5.00 off our regular price as we liquidate our back stock.

"The Creative Act, the defeat of habit by originality, overcomes everything." reads commandment #2 in our Ten Commandments of George Lois line. This was the first quotation George suggested and is one of his most celebrated statements.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

We're also honored to be presenting the George Lois Poster Project, featuring 11 of today's most celebrated designers.

Set in Helvetica Neue Bold Condensed 77 and silk screened in white and grey on a fine cotton black jersey t-shirt.

We currently have a limited quantity of this design. If we're out of your size please sign up to be notified when we reprint.

Also available as a 15 oz. tall coffee mug. Have a daily dose of inspiration with your coffee.

Helvetica and Helvetica Neue are trademarks of Monotype Imaging. Buy them at Fonts.com.


On Sale Just $17.99
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The creative act, the defeat of habit by originality overcomes everything.  George Lois.
Now get this quote in a coffee mug!
Great ideas can't be tested.  Our first George Lois shirt.
 
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