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George Lois wearing Great ideas can't be tested.  Our new George Lois shirt.
George Lois and his mug.

George Lois sporting our Helvetica hoodie, which he says he wears day and night, sipping from our mug emblazoned with his words: "The creative act, the defeat of habit by originality, overcomes everything."

Photographed by his son Luke Lois in New York on March 6th, 2012.

©2012 Luke Lois/Good Karma Creative

Send us your photos, show off your work. We love to see our shirts - and now mugs - in the field. Send your photos to photos@typographyshop.com Tell us a bit about yourself and what you'd like us to link to.

George Lois’ “Great ideas can't be tested. Only mediocre ideas can be tested.”


Save $10.00 off our regular price as we close out our back stock. We have a limited quantity of this design, but will be offering all sizes again soon. Please contact us to be notified when they're available.

"Great ideas" was the first theme in our line George christened The Ten Commandments of George Lois.

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to "I want my MTV," George Lois has carved a career sans equal in the advertising industry.

Set in Franklin Gothic No. 2, designed by Morris Fuller Benton in 1902 and News Gothic, a related 1908 Benton creation.

We're also honored to be presenting the George Lois Poster Project, featuring 11 of today's most celebrated designers.

Silk screened in white on a black fine cotton jersey.

On Sale Just $15.99
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Great ideas can't be tested.  Our new George Lois shirt.
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