On sale for just $14.99, a savings of $7.00.

We're celebrating the life and work of George Lois on the occasion of Phaidon's publication of his new book "Damn Good Advice (for people with talent!) You can pre-order it here.

"Great ideas" was the first theme in our line George christened The Ten Commandments of George Lois.

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to "I want my MTV," George Lois has carved a career sans equal in the advertising industry.

If today's young designers, art directors and copywriters ever needed a savior in the form of a living mentor, it would be George, famous for saying "Advertising is not a science, advertising is an art —no questions about it."

Set in Franklin Gothic No. 2, designed by Morris Fuller Benton in 1902 and News Gothic, a related 1908 Benton creation .

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

Printed in white on a fine Cotton Jersey T-Shirt.

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