"Great ideas" was the first theme in our line George christened The Ten Commandments of George Lois.

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to "I want my MTV," George Lois has carved a career sans equal in the advertising industry.

Set in Franklin Gothic No. 2, designed by Morris Fuller Benton in 1902 and News Gothic, a related 1908 Benton creation.

We're also honored to be presenting the George Lois Poster Project, featuring 11 of today's most celebrated designers.

A portion of the proceeds from sales of this shirt will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

Printed on a black or white fine cotton jersey. If you'd like another color or style please contact us.

We have some sizes available in a silk screened version to ship immediately, others will be produced as a durable vinyl transfer printed on demand. Please allow 1-2 weeks for delivery. If you'd prefer a silk screened version sign up to be notified when we reprint.