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Helvetica Neue explained for the layman. In weights descending from Ultra Black 95 to Ultra Light 25, Max Miedinger's redesign of his own 1957 classic has never been so fashionable.

The first shirt in our line is a runaway hit in 23 countries.

Available in black or white. Choose from American Apparel's 100% superfine cotton, 4.8 oz. slim fit tee or 6.1 oz Cotton 2x1 Rib Tank Top. Click here to view AA's size chart for tees, here for tanks.

Available in XXL and XXXL. Contact us for details.