The WINNER of our first buyer's poll. By a more than two to one margin no less.

The battle cry of beleaguered art directors everywhere. Designers around the globe can't wait to wear this one to work.

They were split on whether to make the slogan itself small or large so we're offering two versions.

Set in Neuzeit S, a 1966 geometric-grotesque hybrid redesign of Wilhelm C. Pischner's Neuzeit Grotesk, originally designed in 1928.

Available in black or white. Choose from American Apparel's 100% superfine cotton, 4.8 oz. slim fit tee or 6.1 oz cotton 2x1 rib boybeater tank top. Click here to view AA's size chart for tees, here for tanks.