"Make the Logo Smaller" was the winner of our first buyer poll by a more than two to one margin. The battle cry of beleaguered art directors everywhere. Designers around the globe love wearing this shirt to work. We wanted an alternative to the larger version with a more subtle rendition.

Set in Neuzeit S, a 1966 geometric-grotesque hybrid redesign of Wilhelm C. Pischner's Neuzeit Grotesk, originally designed in 1928.

Printed on a black or white fine cotton jersey. If you'd like another color or style please contact us.

We have some sizes available in a silk screened version to ship immediately, others will be produced as a durable vinyl transfer printed on demand. Please allow 1-2 weeks for delivery. If you'd prefer a silk screened version sign up to be notified when we reprint.